ASPARTAME BY ANY OTHER NAME
Ajinomoto's rebranding their aspartame to make it more appealing for the Whole Foods set
You’d think the manufacturer of a product with this sort of history would try to keep things quiet. Why draw more attention than you’ve already got? Apparently aspartame-maker Ajinomoto can’t take the hint. They’ve decided to rebrand their aspartame AminoSweet to break into the natural food market. Aspartame may be perfectly safe, who fucking knows at this point, but clearly the people making it cannot be trusted for their judgment.
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