That 'S' Thing Everyone Drew in School, WHAT IS IT?
Online Editor
I was about eight when someone showed me how to draw this. It started with two sets of three parallel lines that were joined diagonally left to right, then capped off at the top and bottom with pointy bits. It was a fierce, beautiful S, and drawing it was addictive.
Soon all my schoolbooks were covered in The S. I never questioned what it meant
or where it came from, I just knew I loved it. But it turns out I wasn't the
only one.
I recently googled The S and discovered that although everyone loves it, no one knows its origins. Various Reddits and notice boards are full of really nostalgic people without a clue.
It seems The S has appeared throughout all of North
America, South America, Europe, Russia, Asia, and Australia.
Some people think it's a 90s thing, others report seeing it as early as the
1960s. There were theories that it was the symbol of some 80s hair metal band.
Other people thought it was the original emblem for the clothing brand Stussy. Others
thought it was an incarnation of the Superman logo. No one was sure.
I thought I'd ask the office.

"That's the Superman S," mused Ben, our in-house graphics guy.
I asked him if that meant it was actually from Superman but he said it wasn't.
"No, I think it's just what kids think when they're drawing it. They really just draw it because it's cool."

I got on the phone to DC Comics to find out if they knew
anything. According to Benjamin LeClear, who manages the comics library at
their studio in Burbank, California, the S has nothing to do with Superman.
"It doesn't look like any of the emblems from the old
Superman Shield logos," he said after rummaging through their collection. "His 'S' has a lot of open space and almost never connects to itself."
Benjamin told me he'd become intrigued and, like me,
launched his own mini investigation on the web only to turn up nothing. "I
didn't realise what a crazy urban myth/mystery this Pointed S thing is," he
said. "I would love for this to be Superman-related, but I don't think it is.
Though Superman has the most famous 'S' symbol of all time."

"It's the Stussy S!" exclaimed Ramona, one of our producers.
Like Ben's guess, she didn't think it was actually an emblem associated with
Stussy, but refused to believe it had any other name. "It's definitely called
the Stussy S," she said, then drew her own version that wasn't as good as mine.
Pretty much every forum on the web mentions Stussy—the
Californian surf/street wear company founded in the 80s. A lot of people seem convinced the symbol was originally a Stussy logo, so I called Stussy.
"No, this is not an original Stussy Logo," stated Emmy
Coates, who has worked alongside Shawn Stussy since 1985. "I personally get
asked this a lot, but people have been drawing this S long before Stussy was
established. People have just assumed it was Stussy and it's sort of spread
from there. It's actually quite amusing."
I finally asked Emmy what she thought the symbol looked
like. "It looks like Suzuki logo," she replied.
I was tempted to call Suzuki but didn't. I needed to zoom
out and take in the bigger picture, so I got in touch with an expert in symbols
and semiotics: Paul Cobley.
Paul is a Professor in Language and Media at Middlesex
University in London. According to him the theory that it was a hair metal
symbol was also ridiculous—"It's certainly not the Saxon logo," he said. "Theirs
was far more sharp and had a staff." Then he offered the most likely yet bland explanation
of all. That is, it's fun to draw.
"The reason kids go through this is probably because it's a Moebius strip," he
said, referring to the sort of looped one-surface shapes Escher was fond of
drawing. "It can't be drawn continuously, but it does have a perpetual flow."
I think he was on to something.
Most nine-year-olds can't draw, so when someone hands them a magical recipe to
create something fairly cool, on demand—that'll go viral. Especially
when the shape has the sophisticated, mathematical lineage of a Moebius strip.
Yes I'd learned the term ten minutes earlier, but whatever.
Moebius strip.
The S isn't a Stussy logo or a Superman emblem or
a gift from aliens, I think it's just the most fun ever.
Follow Julian on Twitter.
Also like VICE Australia on Facebook for more of this sort of thing delivered to your feed:

Comments