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Danny: Jeff came up with the acronym. He was just feeling a kind of way. Everyone gets into a funk. Sometimes you can just wake up in the morning and be like, Fuck everything.Jeff: It wasn't a funk. I would say it was more of a frustration. I was working on another brand, but this one acronym always resonated with me. I had it trademarked.Why is the idea of TACKMA so important to you guys?
Mike: How we use that acronym when approaching the brand is, we know that there are a lot of people who say because you do this, you can't succeed at that. You can't make a brand that is niche and cool, because you do this other type of business. The way we push that now, aside from the seed that was planted with how [Jeff] was feeling, is TACKMA is a representation of what people think we can't do.Jeff: The acronym applies to everyone. There is a certain basketball individual who was feeling that emotion at the same time. He wanted to NikeiD some shoes and I did it for him. He was in it from day one. I am sure when people were burning his jerseys, he felt that acronym. So whether you are black, white, orange—you can feel that emotion. It applies to a lot of people.
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Mike: I have no ties to Cleveland, but it already feels like I have something there. I think its dope because I am from Brooklyn and you know how proud Brooklyn people are. So it is cool to be able to help somewhere else have that cultural relevance. To be like, Yo, that shit Chris Paul is wearing, that started in Ohio. I think that is where the flag of TACKMA should wave.Danny: In between Ed and Jeff, that's where it started. It is a brand that was conceived in Ohio, designed in New York, and sold everywhere.What is the concept behind your collections?
Allan: The way I design is the way I would want my closet to look. I want pieces that are going to stand the test of time. A lot of places go with the trend, but I am trying to stay away from that. I have always been into Americana.Danny: We are still growing and figuring out exactly where we want this to land. Some of the pieces that people really like are our outerwear and our hats.What's the goal of the brand moving forward?
Mike: TACKMA is in such a niche area. We are creating a lane now that a lot of brands aren't, with fashion-forward and high quality pieces that are at a price most brands aspire to, but they aren't hitting the mark. We want kids to know you can wear fashionable shit without going to Zara. You can create your own look and you can have your own voice.Buy some TACKMA gear right now at their websiteFollow Erica Euse on Twitter.