FYI.

This story is over 5 years old.

The VICE Guide to Right Now

The Russian Government Launched a Campaign for 'Safe Selfies'

The idea is to get kids to stop taking selfies with loaded guns and in front of oncoming trains.

Photo by Flickr user Ian D. Keating

Read: How I Learned to Stop Worrying and Love Selfie Sticks

Today, the Russian interior ministry has announced a new "safe selfie" campaign, after a slew of young people in the country have been injured or killed taking photos of themselves. The BBC reports that the campaign includes "selfie-safety" trainings at schools and an illustrated booklet warning young people of all the ways you can die from selfies.

About 100 people in the country have been killed or injured from taking "high-risk selfies," according to Al Jazeera. Among them are a 21-year-old woman who accidentally shot herself in the head while taking a selfie with a gun, and a 13-year-old boy who fell off the roof of a train trying to take an action shot. There are similar accounts from other countries: Last summer, a 21-year-old in Mexico posed for a selfie with a loaded pistol, which went off, killing him, and a 16-year-old fell off a seaside cliff in Italy while taking selfies on a school trip. In January, a trio of 20-somethings in India were killed when, according to the Telegraph, "they saw a train approaching and decided to take selfie photographs with the train in the background." The train slammed into all three of them.

The Russian safe selfie booklet covers many of these scenarios, as well as taking selfies with wild animals and on top of tall buildings. The campaign's slogan pretty much sums it up: "Even a million 'likes' on social media are not worth your life and well-being."