Paris: Pain O Chokolat


VICE and ASOS went looking for the most interesting young people in London, New York, Berlin and Paris. Unsurprisingly, we found that they all spend little time worrying about what their contemporaries are doing, and instead focus on making their own way in the world with a zeal that would make an oil rig worker blush.

In this film we meet Paris based crew PainOchoKolat, a multidisciplinary collective working in events, promotion and entertainment. They’re a group of friends first and foremost – Stephane, Nordine, Tom and Paul - inspired by basketball, personal style, music and good vibes. The guys tell us the story of Pigalle, the streets they know inside out, and the neighbourhood where they throw parties, hang tough and incubate their unique flavour of cool.