Jeans are for cool arty dudes
In case you hadn't noticed the subtle advertising on the homepage, we're holding a competition with Levi's 501 Jeans. To enter, you need to come up with a creative way to interpret the concept of "living unbuttoned" in the form of a large-scale art installation, which shouldn't really be that difficult if you just lock yourself away for the weekend and surround yourself with undone shirts and blouses. Then maybe you could come up with a clever visual statement about how the spirit of stencil graffiti blows apart the startchy buttoned-up art world. Or not. Whatever. The point is that there are no rules, man. Levi's don't want to tell you who you are. They want to reflect it. With denim. Dynamic denim design. Enter here.

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