Kit Kat Have Been Told They Can't Trademark the Four-Finger Chocolate Bar

The UK High Court has given a massive four fingers to Kit Kat today after ruling that the company is unable to trademark its classic four-finger bar shape. In a long running beef with Cadbury, Nestle wanted to stop its confectionary nemesis from making any similar shaped chocolates, but the UK High Court ruled that there are other four finger bars available that people don't already confuse with Kit Kats.

Nestle said they would appeal the judgment, citing a survey that 90 percent of people associated an unbranded four-finger bar with their brand.

A spokesman said: "Kit Kat is much loved, and the iconic shape of the four-finger bar, which has been used in the UK for more than 80 years, is well known by consumers."

It is believed their case was weakened by a similarly-shaped Norwegian chocolate bar called "Kvikk Lunsj", which translates to "Quick Lunch" and has also been around for almost 80 years.