Memes are dying/more alive than ever

By Alex

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Sorry to get all Carles on your so-bored-of-that-blog selves, but I’m worried about memes and virals. For ages I’ve suspected that contemporary marketing companies and advertisers were far from the super-intelligent Geppettos you see in Mad Men. The transition from traditional forms of advertising – getting a rapper to wear/eat/pose topless next to something – to modern viral (puke) marketing seemed to have turned them into the kind of mawkish whimsical pansies who’d get a tattoo of a moustache on their index finger. But the ad below has changed my mind.

The people at Virgin have thrown this advert so deeply and stupidly into a rubber pool of oily shit it must have been intentional.

Initially I was going to take the piss out of this clip for being a retarded prolapse of an idea, but then I realised that by simply blogging about it I was adding to its viral nature. Which makes me think that they knew it was shite, and are counter-intuitively aiming for the profitable but fickle Vice audience of ironic tastemakers. And I helped. Those clever, clever bastards.

Then again, they did also put this glazey-eyed pin-cushion daughter of Ricky Branson and a slutty foal on the telly, so they can’t be that smart.

MIKE SWELL

By Alex 2 years ago

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