NEW YORK - BETTER RED THAN DEAD

By viceland

Remember a couple weeks ago when we said that adidas was making a sneaker and a jacket for VICE? We just found out they're coming out on May 20th. The sneaker is white denim with pink trim the same color as our headlines in the magazine, and the jacket is white with pink and black trim too. They're part of this big adidas thing called 'adicolor' that has like 85 parts, including a bunch of films about colors. Roman Coppola made the one about red, and it's the best one so far. It's like a combination of South Park and that End of the World website from a couple years ago. Watch. It's the one with the Japanese Crazies (above). The other videos are also about colors - except for the big one, which is about the VICE stuff.