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Smirnoff Have Figured Out How to Make Music Using Only Your Mind

Their Mindtunes project is both confusing and amazing.

Imagine being able to create music with only your mind. And not just that tune that you whirl around your head that inevitably sounds like a choking vole as soon as it comes out of your mouth, but a fully formed banger – something that people would lose it to in a club, before back-slapping you and telling you how awesome you are for making their night.

That's what Smirnoff have done with their Mindtunes project – recruiting DJ Fresh (ie creator of the kind of drum 'n' bass that sounds best blasted out of a convertible Wrangler somewhere near a beach) and PhD. Julien Castet, a leading brainwave technology expert, to enable a group of physically disabled music fans (Andy, Mark and Jo), who can't play regular instruments due to their disability, to create a music track controlling musical software with nothing but their mind.

I don't really get the science, and I don't expect you to either because it presumably has a lot to do with brain waves and circuits and stuff you have to spend decades learning about. But the project is pretty mind-blowing, the final track – produced by DJ Fresh, once Andy, Mark and Jo finished up – is great and the video above outlines how the whole thing was done.