Condé Nast
Pitchfork and the Mob
Why did the site need to sell when it already had a fulfilling media existence?
Condé Nast Bought Pitchfork, But the Moral of the Story is "Millennial Males"
The numbers suggest that Pitchfork's readership really does skew towards young males—so why is everyone mad?
The Story of Jailbait
In 2006, Condé Nast, home of The New Yorker, Vogue and Vanity Fair, bought Reddit, a content aggregation website run by a small staff and fuelled by a loyal fan base. A sizable portion of whom are pretty excited about underdressed underage girls.
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