Jefes

Phil Cooley

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VICE searched all the corners of the globe to bring you the toppest of top dogs, the headest of honchos, the bosses of bosses, for our new series, Jefes, presented by Dos Equis. In other words, these are the most interesting men in the world. These guys are so badass, there’s no word for them in the English language.  

Meet Detroit’s Phil Cooley. He’s been a model, restaurateur, real estate developer, and philanthropist, all before the age of 34. Since the collapse of the auto industry turned Detroit into a late-capitalist American nightmare, the city has been relying on young innovators and entrepreneurs like Phil to rebuild it stronger and smarter. We traveled to the Motor City to meet Phil and learn how he’s trying to change the face of the city.

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