A Bunch of CEOs Tried to Win the Adoration of Their Underlings with a Music Video

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A Bunch of CEOs Tried to Win the Adoration of Their Underlings with a Music Video

Everything really is awesome when you're part of the team.

The Lego Movie was a cultural phenomenon because it hit all the right notes at all the right times. It was smart and funny and magically managed to entertain both kids and their parents. A big part of the film's success was its brain-bleedingly catchy song "Everything Is Awesome," produced by Devo's Mark Mothersbaugh. Mothersbaugh told Fox News that the song was supposed to be a "mindless mantra to get people up and working" and serve as "a whip crack on their back."

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Naturally, a bunch of CEOs from Gannett—the media holding company and largest newspaper publisher in the US—decided to lip-sync a surreal and kind of beautiful version of the song to inspire morale in their company serfs. The irony of a bunch of newspaper publishers insisting that "everything is awesome / everything is cool" presumably wasn't lost on their employees as the company contemplates selling their headquarters to save money. But the Tim and Eric-level insanity of a CEO rap breakdown, along with what look to be illegal stage pyrotechnics, is probably enough to help them crack a little bit of a smile as the newspaper slowly goes the way of the panoramic painting.

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