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But maybe Ash vs. Evil Dead will be the one to break that streak. If nothing else, he and Raimi will go out on their own terms. He said that he and Raimi extracted promises from Starz that the network wouldn't mess with the tone that the Ash vs. Evil Dead carries over from the movies. "We told Starz, don't go promoting this like 'serious horror is here.' No. Horror is here, and you'll get plenty of it, but let's not take this quite so seriously." The show also has all the abundant amounts of blood spatter that fans have come to expect out of the Evil Dead franchise. "The gore the merrier!" Campbell exclaimed over his salad.Besides, Campbell knows not to let the whims of "Bruce Campbell" dictate those of Ash Williams. "I heard a funny story about Burt Reynolds," he told me, "from a guy who directed one of his later movies in the '80s." During a scene after his character's been shot, he said, "Burt's supposed to be wounded, but after the director calls action Burt is like running through the woods. The director calls cut and goes over there. He has to run 200 yards over to him and he goes, 'Burt, OK, that was good but you know you've been shot, so I think we need a little more of that.' OK, action. Burt goes just tromping through the woods. Cut."The director goes running all the way over there and he goes, 'Burt, I thought we were gonna do it a little more–' and Burt goes, 'Would Clint Eastwood be limping along? Would John Wayne go limping along? Burt had gotten bigger than the character. You have to be careful of that. The character still has to rule the persona. When the character says you're dying, you better fucking die."Follow Miles on Twitter.On Motherboard: Inside the Grim World of "Zombie" Plant Bacteria