Advertisement
Despite legislative attempts to restrict suicide-related content online, search engines like Google, Bing, or Yahoo don't restrict what keywords someone can enter. Indeed, they generally have functionality that gives additional keywords to help the user make their search more specific. It's not hard to see how this might become problematic if left unchecked. If enough people look up specific methods or considerations for suicide—like ways to avoid pain or detection—then the algorithm recognizes these searches as popular, and will suggest those search terms to people who are typing in more general searches. The consequence is providing ideas about suicide before the user has even clicked on the search results.
Advertisement
We devoted a week's worth of content to stories on mental health. Read the VICE Guide to Mental Health here.
Advertisement
Advertisement
Advertisement
Similar to before, when I entered this particular method-related query into Google, the Lifeline number popped up. But when the autocomplete options with more specificity were chosen, it didn't show up. On Bing and Yahoo, the searches yielded many more autocomplete suggestions than on Google, and the Lifeline number didn't show up at all. (I'm leaving out the specific terms here so as not to provide a "how-to" on searching suicide methods.)Given that precise data on internet searches is a closely guarded secret, it's hard to know exactly how often a specific keyword is typed into a search engine. Google provides the relative popularity of two or more terms through its Google Trends service to the general public, but absolute figures are not included. The only publicly-available data set to provide access to raw search logs is from AOL, who decided to allow the mostly-anonymized logs of 657,000 of its users to be available for download from its site for research purposes. Paul Wai-Ching Wong's 2013 study in the Journal of Internet Medical Research examined the logs and found that "users generally accessed webpages in the search results that provided entertainment, scientific information, news, and resource information." They also found a small subset of searches related to suicide, about 1 to 2 percent of which were about specific methods of killing themselves.Rather than censorship, Wong recommends more attention be given to the study of actual online behavior of vulnerable individuals. He cited research conducted by Lucy Biddle and published in the Journal of Affective Disorders, which interviewed 22 individuals who had previously attempted suicide between 2004 and 2009 but were no longer suicidal. Of these, five consciously used the internet for research. One person used a search engine to find the "best" method after previous failed attempts with different methods—though she ended up trying a different way than what she researched online. Others sought ways to try again using the same method they had used in the past. Suicide-specific sites were cited less frequently than general interest sites like Wikipedia or news sites.This kind of thoughtful examination of individual users' browsing history will be essential in developing more effective harm minimization approaches, which as of right now, still have a long way to go.If you are feeling suicidal, visit the website of the National Suicide Prevention Helpline or call toll free 1-800-273-TALK (8255) at any time. A listing of similar helplines in other countries can be found here.Follow Simon Davis on Twitter.The right to die: How "suicide tourism" in Switzerland doubled within four years.