Remember the Herbal Essences commercials from the 90s? They went over my head when they came out in 1994, but they definitely, um, left an impression on five-year-old me—I remember wanting my parents to buy me that shampoo every time we re-upped on bathroom stuff. Whatever was happening to that lady seemed awesome. By the time I had my own discretionary income, however, I was also old enough to know the scalp was not an erogenous zone and that marketers are professional liars. I developed into what I would consider a reasonable consumer.
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The question this new lawsuit might sort out is: Are these kinds of ads technically deceptive, and does the law protect people who watch an actress fake a knee-weakening orgasm and believe that what's happening is real?"As she makes her way through the streets, she moans and utters highly sexually charged phrases to herself including 'That's the spot' and 'so good' as the song with the lyrics 'I feel super satisfied, super satisfied' plays in the background to further the sexual angle of the advertisement," is how the complaint describes the Gildan Outerwear ad."Her assertive stride and relaxed air are literally show-stopping, causing male and female passersby alike to stop in their tracks with their mouths agape."What's more, on the packaging there's a diagram that purportedly shows how the tights use reflexology to "massage" the wearer's body and leave them feeling "pampered." Kushyfoot "did not offer any medical benefits or additional tension relief or comfort or feel "ahhh-mazing," according to the complaint.
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