Advertisement
Advertisement
Eager to play around with these trends, Kim told two friends from art school, Karin Kuroda and Samantha Shao, about her idea to graft K-pop form onto American bodies and see what'd happen. By October, the trio had put out casting calls in New York, seeking young men, ages 18 to 28, with some performance skills and an interest in joining a boy band. After four months of training in how to act like a K-pop group, including several "Cuteness Workshops," the boys took to the stage, performing music composed and produced by Ben Hostetler and Chatori Shimizu. A month later they started a Kickstarter campaign, raising $30,600 to record a mini-album featuring "Luv/Wrong," two new songs, and remixes.Now, three months after their first show, EXP has started to develop a social media following. The boys, and the girls behind them, insist that they're treating EXP not just as a social experiment, but as a real band.Male sports fans, [they say], "Yeah, that's fucking great, you should roar like wild animals and paint your bellies!" But when girls scream for One Direction, that's silly. —Karin Kuroda
Advertisement
Kim: That was last summer. I was in Korea, and I got a bit tired of just researching. I really just wanted to make something.Coming [to Columbia], I put so much pressure on myself. You're in grad school. You have to make your masterpiece. But I was just stuck in this weird place where I just researched and [wasn't] able to really make a high-quality product that's allowed in the commercial world.When it came time to actually get boys, how did you choose people? Were you trying to find the perfect little dolls you could mold into K-pop stars?
Kim: We did want someone who we could mold, yes. There were some people who were very, very knowledgeable about K-pop, but we did not [choose] them because we wanted to teach them K-pop and we wanted to document the process.
What was the audition process like?Sometimes I feel that all relationships among Koreans are a bit S&M. —Bora Kim
Kim: We told them, "This is going to be something in between fiction and a reality show. You're going to be staring as yourself, but yourself as a very successful boy band member. You'll be filmed all the time." We asked them, "Is it okay if we put a lot of makeup on you?" We got consent to that. And we asked them to sing or dance or rap. Then we had our little acting exercise. We would tell them, "Act like a very cocky boy band—you just booked a show at Madison Square [Garden]." If we saw some potential, we asked more.
Advertisement
Kim: Our project is cultural appropriation and racially charged. However, the boys are not [making] squinting eyes, nor are they trying to mimic the physical features of Koreans. Mimicking the physical appearance of Koreans is not cultural appropriation. That act is the performing/reenacting of an ignorant stereotype not to be confused with the appropriation of cultures.We want to raise the question of what it actually means to appropriate culture, because this implies [that people are tied] to the idea of cultural authenticity. How does one determine authenticity and originality in culture? We are interested in asking and complicating the idea of how cultures influence each other. Does the concept of cultural appropriation shift when applied to pop music, a very specific and accessible cultural channel?You've been putting the boys through tons of training, like "Cuteness Workshops." But what was hard to teach them? What about K-pop was just not getting through?
Kim: We showed [them] videos of K-pop idols with no subtitles, and we would ask them, "What do you think is happening?" [We'd] ask them to read the body language and how they'd act towards the fans and towards each other. Because the essence is about how they present their charm in a very different way than people do here—being cute.
Advertisement
Advertisement
Kim: Of course!Kuroda: The whole thing that makes K-pop Korean is that it's a mirror of Korean culture. The reason that exists is from the military aspect. We're trying to, not critique that, but we don't want to replicate that. Because it's 17 hours a day of dancing, singing, acting. I don't think we want to do that.Kim: Korean society has that military culture. It's really hard to explain that, and I'm sure it's hard for people to believe that. But it is. Sometimes I feel that all relationships among Koreans are a bit S&M. Because if they are in any way above you—age, gender, class—you immediately lower yourself. And in the opposite situation, you have to perform that very strong or dominant act towards the other [person]. I think the K-pop world shows that aspect very well. You can see that in the product.I want to pinpoint that in the project, but at the same time, we don't have that power over them. They don't know that culture, so even though they respect us, it's in a different way. Sometimes they don't respect us! It's hard to push that on them.Shao: That's the interesting part in a cultural clash kind of way. Whenever we try to push that, they're like: "You guys are being ridiculous right now." They can't even function. In a different cultural sense, it'd be like, "Oh, I understand what you're doing, and I want to work harder. I want that humiliation."
Advertisement
Kim: I've always had respect for the industry in a way. That's part of why I started this project. Especially in the fine art world, people have this weird condescending look towards pop.The pop creators are the same creative people who want to make something interesting and new. It's just that they usually have more capital, which is why it's all so shiny. And they lack criticality sometimes. That's where we want to insert ourselves.Shao: Before, when you look at shiny stuff, you just want to enjoy [it]. But now you're saying, "How did they make this so shiny?"Kim: The relationship between us and the boys has changed a lot. They are a big part of the creative process. They really care about this project as well. We don't have a background in music. We're making a boy band! We don't know about music! We just tell our producers and composers [what we want.]How much further do you think this project can go? And how far down the rabbit hole will you follow it?
Kim: I don't even think about it. It's so obvious for me to just keep going.Shao: It's reality. If there are a bunch of normal guys who want to be a successful boy band, then the end goal is to be a successful boy band with a bunch of fans and bigger stage and a huge record deal.Kuroda: Eventually in Korea. That's ultimately our end goal. When we get there, we'll decide what the future will be.Follow Mark on Twitter.