The Na Nachs are a lot like your everyday orthodox Jews, except they believe serving God involves blasting trance music, dancing on top of vans, painting their mantra on walls, and driving party buses around town spreading good times to Jews and gentiles alike. They live primarily in Israel, but there are communities of Na Nachs in the Ukraine and parts of Brooklyn, among other major cities in the world. Although they look like stoned hippies, they’re actually devoutly religious men who take life pretty seriously when they aren't dancing and beating the djembe drums.
The roots of their sect can be traced to a famous letter written by Nachman of Breslov, a Ukrainian rabbi who died in the 1800s. Fast forward 100 or so years to the 1920s, when Rabbi Ber Odesser said he received a letter from heaven. The letter in question was Rabbi Nachman’s teachings, which he said taught him how to make everyone happy and healthy. There was also a mantra in the letter that goes a little something like this: "Na Nach Nachma Nachman Meuman.”
In his letter, Rabbi Nachman wrote that when many people across the world know the mantra and have copies of the Na Nach teachings in their libraries, the Messiah will come. Not to put too fine a point on it, but Judaism's whole deal is basically getting the Messiah to return to Jerusalem, so it's pretty important to the Na Nachs that they are as loud as possible while spreading their message.
Partying on top of vans, yelling at innocent bystanders through bullhorns, vandalizing the Holy Land… while all that stuff sounds fun as shit, it also sounds like disturbing the peace, but the Na Nachs will tell you they are only obeying Rabbi Nachman's suggestion to utilize new technology in the effort to spread their message.
I recently had the chance to tag along with three Na Nachs for a day. We started in the center of Tel Aviv at the Shuk Carmel, an open-air market and one of the biggest tourist traps in the city. As soon as we parked my friends jumped out of the van and broke into dance for about ten minutes. Locals and tourists alike gathered around to watch their moves. After cutting a serious rug, the Na Nachs grabbed a pull-out table from the back of the van and stacked it with many religious books, creating an impromptu book store.
Suddenly a van blasting techno and filled with four Na Nachs pulled up. They jumped out and began blowing shofars (a Jewish horn used for religious purposes) as loud as they could and dancing like mad men. They were grabbing the van's roll bars and shaking the shit out of it. It was obvious these guys knew how to party. After a while our two groups went their separate ways. I was sorry to see them go.