People Somehow Dance Beautifully to Shoegaze in Glass Gang's New Video

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People Somehow Dance Beautifully to Shoegaze in Glass Gang's New Video

Check out our premiere of their video for the song "Believe."

Glass Gang is an outlier, a relative mystery in an age of oversharing. They don't do interviews, they don't release much information about who they are, and their press photos are careful not to show off their full faces. Some musicians have played the enigma card as a marketing stunt, trying to build buzz off the anonymity, but it seems like Glass Gang is simply standing silently in the background so their music can do the talking. Whatever they're doing, it's working—they've been touring and building up a following, and they just recorded a new single with Sonny DiPerri, who's known for working with M83 and Warpaint.

This video is for the track "Believe," off the recent mixtape Lower, which they self-released earlier this year. The video was directed by Brendan Burdzinski, who's worked with David Byrne and Michel Gondry, and was choreographed by Elle Erdman, who's created work for Eckhaus Latta and danced with Kim Gordon's Body/Head. You wouldn't think that choreographed movement could be so well paired with Glass Gang's shoegaze/hip-hop—but, like everything else the band is doing, they pull it off.

Glass Gang's music is available for free download at glassgang.us