Snoop Lion's video for his single "Here Comes the King" is an epic antihater anthem and a celebration of peace, love, and unity. From the forthcoming album Reincarnated, out April 2013 on RCA/VICE.
Video director Andy Capper had this to say:
"We shot this video in the Trident Castle in Port Antonio, Jamaica. VICE cofounder Suroosh Alvi took us there over New Year's to get the Reincarnated teams of VICE and Snoop's management company, Stampede, together over the festive period. It was the best time ever."
The video is made up of performance shots in the castle, cut up with scenes from the Reincarnated movie, which is out in US theaters on March 15. UK release is March 22. The DVD will be released on April 16. Cowritten by Angela Hunte, author of Jay-Z and Alicia Keys's "Empire State of Mind."
Director: Andy Capper
Director of Photography: Nick Neofitidis
Producer: Codine Williams
Executive Producers: Suroosh Alvi, Ted Chung
Editor: Drew Bolton
A&R: Justin Li
TM: Kevin "Killa Dilla" Barkey
Thanks to RCA, VICE, Stampede, Cashmere, Carleene Samuels / Creative Source / Prana Lifestyle, Jay Wills, Willie Toledo, the Jamfit Cheerleaders of Kingston, Gee Jam, Jon Baker, Steve Beaver, Trident Castle staff, Juliette Eisner.
Pakistan flag photo by Willie T.
Check out Snoop Lion's video for "Lighters Up," here.