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Ted Cruz's New Campaign Ad Takes on Illegal Immigration, the Media, and Marco Rubio

Ted Cruz's new ad features the Texas senator talking about immigration over footage of white people humiliating themselves.

On Monday, Donald Trump released a dystopian-looking campaign video that, among other things, talked about his plans to build a border wall and make Mexico foot the bill. Now fellow GOP candidate Ted Cruz has released his own immigration-focused ad that invokes similar fears while taking shots at rival Marco Rubio and media elites—but mostly, it shows white dudes and ladies in suits slogging through rivers and trekking through the desert.

OK, so there's a bit to unpack here. The gist is that the media doesn't report on illegal immigration being a crisis because the sort of immigrants entering the country illegally don't threaten upper middle-class jobs— but they sure as shit would change their tune if a lot of lawyers and reporters were sneaking into the US.

"When the mainstream media covers immigration, it doesn't always see it as an economic issue," Cruz says in voiceover, as actors splash through knee-high water with their briefcases over their heads. "If a bunch of people with journalism degrees were coming over and driving down the wages in the press. Then we'd see stories about the economic calamity that is befalling our great nation."

Near the end, the Texas senator says, "If I'm elected president, we will triple the border patrol, we will build a wall that works, and we will secure the border," while Marco Rubio is shown on split-screen looking uncomfortable. Rubio has been criticized by conservatives for having been soft on immigration in the past, and the message to Republican primary voters is pretty clear: He's not gonna do that stuff. Fuck that guy,

The effect of immigration on wages and the economy—and on low-paying jobs in particular—have been hotly debated and are controversial, but in GOP circles at least there's widespread agreement that a huge wall or fence on the Mexican border is needed. On that issue, Cruz and Trump aren't far apart—the only difference is that the former is making the sell based on a cocktail of humor and economic fears, while the latter prefers black-and-white footage of explosions.