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Music

VICE Exclusive: WIN WIN's New Video Is an Internet-Induced Acid Trip

The song blends electronic instrumentation with a freak-folk pop vibe, and the accompanying video is a bizarre computer-generated psychedelic dance wormhole.

WIN WIN is the Brooklyn-based trio featuring Alex Epton—also known as "XXXChange"—who produced rapper Spank Rock's hit debut album in 2006 and has been working on his own stuff ever since. The group released their first album in 2011, featuring some eclectic and semi-high profile collaborations, like Alexis Taylor of Hot Chip and Lizzi Bougatsos of Gang Gang Dance, among others. Now, WIN WIN is preparing to drop a third record, called Primaries, due out June 30 via Arts & Crafts Records, and we are premiering their video for the song "Been So Long." The track blends electronic instrumentation with a freak-folk pop vibe, and the video itself is a bizarre computer-generated psychedelic dance wormhole. Watch it above.

Preorder the new album here.