We Went Back Stage at the Gerlan Jeans NYFW Show
Fashion Week is almost over, which is a really good thing because our livers, self-esteem, and tolerance for buttholes couldn't make it through another day. One of the last shows we'll see this NYFW is Gerlan Jeans. We told you way back in April how bizarre and sexy Gerlan Marcel's fashion brand is. So, we were understandably stoked to see her show this morning at Pier 59 Studios on the westside of Manhattan.
Some fashion people treat us like crap at these events, which is understandable because we talk a lot of shit (but only when it is warranted). Gerlan's crew, however, gave us the red carpet treatment and even let us hang out back stage and gawk at the models and eat up their food. We saw a few tities back there, but we didn't take any pictures because we are gentlemen. After the show, we got to talk to Gerlan about the concepts behind her Spring/Summer 2013 collection. Half of which was a collaboration with Disney, celebrating Minne Mouse. The other half was a vibrant expression of fun feminism and "Gerl Power." You can see pictures of the runway show and our hijincks backstage in the gallery above and you can read our interview with Gerlan below.
VICE: There was a definite Girl Power-vibe to this collection. Was this in response to the idea that the rights of women are being chpped away and there is actually a "war on women" happening in America?
Gerlan Marcel: Gerlan Jeans is fun and its playful, but I still think that fashion is political. So, I'm using it to say somethings that needs to be said, you know?
We noticed you had the boys wearing girl earrings. What were you trying to say with that?
She and her. It's all about averting your stereotype and averting your sexuality. Who is to say what makes you a girl and what makes you a boy?
What are you most excited about with this collection?
So many different things. Ultimately, I'm excited about this movement. Its not a trend. You can feel the energy building culturally worldwide with girls everywhere.
What's different about the movement of girls today?
Our generation experienced a feminism moment—a kind of Spice Girl pop-activism. But this generation of girls is going through it in a real way now with prominent women like Michelle Obama and Girls, the TV show. You can feel the energy everywhere. Women are rising up.
Your shows are so unique. They feel more New York and fun than other designers. Do you strive for that?
I mean it is about the freaking spectacle. That’s why I do this. And having the funding and support of Disney and Minnie Mouse has helped me tell my story in a way that I haven’t before, because of a lack of founding, logistics, and manpower.
Manpower? I thought it was all about girl power?
Definitely. It was mostly made by girls. And most of what we do is worry about girls, so we have this incredible energy in the studio. It was an inspiring process for me and a great personal experience.
More stuff from NYFW: