WOE LOGO
Ten years ago Naomi Klein’s seminal anti-branding tome No Logo was released into the welcoming embrace of jaded semiotics students everywhere. A tenth anniversary edition released by Picador books this week opens with a new introduction by Klein. In the new opening, Klein levels the Obama administration with a dispassionate and brilliant critique, drawing comparisons between the President and Nike shoe company circa 1999. If you’re not interested in dumping money on a book that will be at the library in three weeks, listen to Ms. Klein on WNYC’s Brian Lehrer Show. During the course of the interview, she audibly upsets several callers, compares the president’s base to consumers attempting to purchase a solution to the catastrophic problems facing humankind, and suggests that only apocalyptic climate change stands a chance to redeem our world. Thanks for the scoop, public radio!
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