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The event kicked off with the above informational video, which was a sort of hybrid between the science videos you watch in school and a Dragons' Den pitch. Despite that, you should probably give it a watch anyway as it explains the science of cultured beef in groovy, easy to understand graphics. Also, it means I don’t have to stretch into the depths of my A-level Biology knowledge to try to explain how people are growing edible meat in Petri dishes nowadays.

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