About a year ago, we followed Snoop Dogg to Jamaica to make a film about him recording a new reggae album, immersing himself in Rastafari culture and changing his name to Snoop Lion. While we were making Reincarnated, we also filmed a few videos to go with the songs in the album, one of which was "Lighters Up". You can see it in the player above.The video was shot around Port Antonio and the idea was to make it an homage to the big-budget, over-the-top rap videos of the 1990s, using a jib camera and a dolly. The only difference being that instead of using a strip club or a convoy of lowriders as a backdrop, we used crashing waves, rocks, jungle and beach fires.
Annoncering
Director: Andy Capper
DP: Nick Neofitidis
Editor: Matthew Caron
Producer: Codine Williams
Executive Producers: Suroosh Alvi, Ted ChungReincarnated is out on the 22nd of March. You can watch the trailer here.All photographs by Willie Toledo.
