STYLING: Kylie Griffiths
WORDS: Chris Giles
Graphics and illustration: Toby and Joe Evans
Photographer's assistant: Alex Craddock
Photographic lab: Labyrinth Photographic
Make-up and hair: Lydia Warhurst using Eyeko London, Bobbi Brown, Mac, Nars, Liz Earl and Bumble & Bumble
Models: Gemma, Lola and Patrish at Profile
Annoncering
James McInally: Yes, we get people contacting us who have an addiction to Candy Crush – they get in touch when they can’t actually function in everyday life any more because they’re playing so often. They might not go to work because they can’t stop playing, for example. It’s obsession and compulsion. They get a dopamine release when they get to the next level, and it also might be something that helps them take their minds of other problems in their life.Do you see any similarities between those addicted to Candy Crush and those addicted to, say, heroin or crack cocaine?
Yes, there are similarities. There are two different categories of addiction: substance addiction and behavioural addiction. People are playing Candy Crush to get a high; it’s a behavioural problem, and often those behavioural problems are difficult to break. Whether it’s an addiction to Candy Crush, drugs or alcohol, it’s the same behaviour.
Annoncering
Tell them it’s OK not to be OK. How involved is the addiction? How we treat addiction varies between individuals – not all addicts are the same. Find out the reason. Most people have an underlying problem. Some people need counselling to talk about and engage with the habit. Candy Crush is just a symptom – a manifestation of an underlying deeper issue. Addiction is a growing industry; there’s more out there to be addicted to nowadays.Thanks, James.Click through to see the rest of the shoot.
