Whose Idea Was It to Hologram Tupac?

Coachella, long the hipster’s choice for desert festivals featuring hyper-relevant indiebuzz bands, this year played host to a throwback to the Southern California G-funk days of yore. Yeah, Snoop and Dre were both looking particularly smiley — perhaps due to chilling with the reggae eel, and perhaps due to at least a decade of polishing and repackaging their images — and by most accounts they kicked ass. I know one thing: with that pair relying heavily on the 90s in their set, I’m almost uncomfortably jealous of all of my friends filling my Facebook feed with stylish photos from Coachella’s lush lawns. I would have loved to see the duo taking it back to the glory days.

But no one seems to really care how Snoop and Dre performed because TUPAC PLAYED. People — even currently all around me in the office — are freaking out about a hologram of a long-dead person performing one track. And, I’ll admit, I got goosebumps the first time I saw it. But now — as I hear the video start up for the TENTH time this morning — I’m wondering who thought this was a good idea.

Read the rest over at Motherboard.