
ΔΙΑΦΗΜΙΣΗ
VICE: What was the first video you ever made?Pierce McGary: The first video I ever made was when I was a child. It was with Stretch Armstrong dolls and I broke the camera. It was my dad’s camera from [his] school and I broke it. I got in a lot of trouble.Why did your dad have a camera for school?My dad taught religion at a high school. He would bring a camera home so I could fuck around with it. I broke it. I got in a ton of shit.How did you break it?I don’t remember. I just broke it. I was a child.What was the premise of the Stretch Armstrong plot?It was a play. It was a diabolical scheme. An enemy verses enemy kind of thing. Man versus nature.You have made some interesting music videos for Mac DeMarco, White Poppy, White Lung and a few others. What kind of camera do you choose to work with?I usually just use whatever is available. For “She’s Really All I Need” we had access to fancy cameras because we were filming it at a studio in Concordia [University]. I used a very nice HD camera. But, most of the time I usually use a VHS camera. I’ll go with that. If I can, I'll shoot with film.What did you use for the White Poppy video?
ΔΙΑΦΗΜΙΣΗ
What is the most important thing for you when constructing a music video?It has to go with the style of music, but the narrative is not important. It has to be exciting the whole way through or else it's just pointless to me. I like watching my videos way after I'm done with them and if I get excited, then it was a good video.How do you make it exciting?Trial and error. I will also watch it a million times when I am editing and if I get bored while watching it, I will delete it and start again.Do you ever want to go beyond the music video and the borrowed VHS cameras? What do you have up your sleeve these days?Right now I'm working on a few movies. I just recently shot a television series, but it's not serious, it's a comedy. It’s mostly fake infomercials for made-up, obscure sex products. Then, the real movie I'm working on is about train hoppers. I have new music videos coming out that I made for White Lung and Collage Party [recently signed to Captured Tracks]. There are some more in the works.
ΔΙΑΦΗΜΙΣΗ