Most people know what they're getting into when they visit a Krispy Kreme location—namely, delicious, delicious doughnuts—but apparently it's possible to walk away from the experience with a shattered worldview.
Take the recent case of one man, who is filing a $5 million class action suit against Krispy Kreme for false advertising and fraud because some of their flavoured doughnuts don't contain real fruit or maple syrup.
According to Top Class Actions, on a fateful day in 2015, a man named Jason Saidan purchased raspberry-, and blueberry-, and maple-flavoured doughnuts and pastries at a Santa Monica Krispy Kreme. Behind the glass display were small placards displaying the names of the doughnuts—names such as "Chocolate Iced Raspberry Filled," "Glazed Raspberry Filled," "Glazed Blueberry Cake," and "Maple Bars." Saidan says he was under the impression that when he made his purchase, he was going to get the "premium ingredients" the confections' names implied; namely, real berries and maple syrup.
At some point, however, Saidan became aware that Krispy Kreme actually uses sugar, syrup, and artificial flavouring to mimic the flavour of the fruits and maple syrup in question in some of its offerings. Realising there was no easy recourse to nutritional information in-store and feeling cheated of the health benefits of the noticeably absent ingredients—because apparently some people consider things like antioxidant content when purchasing doughnuts—he decided to file suit against Krispy Kreme.
"Even when consuming the Products, Plaintiff and other consumers cannot easily decipher whether the filling or glazing they are consuming contain actual raspberries, blueberries, or maple ingredients, because the Defendant has formulated and manufactured the Products in a manner that masks the absence of such ingredients," the lawsuit says. The case points out that some items on the menu do contain real fruit, like the "Cinnamon Apple Filled" doughnuts and "Glazed Lemon Filled" doughnuts.
The suit lists a number of minerals like calcium and magnesium that Saidan missed out on by not getting real fruit in his doughnuts, and argues that maybe a dose of real maple syrup could have had some major health benefits. "Furthermore, maple syrup is also a source of beneficial antioxidants that 'have shown to help prevent cancer, support the immune system, lower blood pressure and slow the effects of aging,'" the case says.
Reached for comment, a representative of Krispy Kreme said the company does not comment on pending litigation.
The suit has yet to see its day in court, but one thing is apparently already forever lost for Saidan: the blissful ignorance and innocence of believing doughnuts are healthy, anti-aging, cancer-fighting snacks. LOL.