Why This Top Costs $250 | Itemized

What is an iconic look worth? Designer Tyler McGillivary breaks it down.

Tyler McGillivary is a rising designer who launched her brand last year, in the midst of the pandemic. Her iconic Purple Pansy top quickly blew up on Instagram. In this episode of Itemized, we look at what goes into making a viral garment and what it takes to create sustainable business.

Created with Geico.