Uniqlo's UT line has been running for a decade this year, which might explain why they're hosting the biggest blowout ever to celebrate the launch of a new line of limited edition t-shirts. Happy 10th birthday, UT, let’s have ten drinks and stay up for three days.
To baseline what's essentially a two-week compact festival of art, music and clothing, Uniqlo have launched UT Camera, a smartphone video app that turns two-second looped video portraits into an animation. Download it from the app store and share your video with the world on the official UT website, Facebook and Twitter. If you’re savvy, use the hashtags #UT_LDN and #UT_CAMERA for the chance to win goodies, too.
Not only is the shop going to be a canvas for your animations, it’s also hosting a whole load of parties. The dream team of Uniqlo and VICE have partnered to throw a fortnight of art and music themed events on Kingsland Road, which will include installations from Dan Freeman and Damien Weighill, film screenings, workshops and special performances from Swim Deep, Wolf Alice and Fred Macpherson. Apply online for more information about each event and the VIP parties kicking off on Thursday the 18th with Gabriel Bruce, GETME! DJs and a whole bunch of free drinks, provided by Tiger Beer (who are also running a competition on their Twitter to win tickets). You can always take Friday off. In fact, you’ll probably need to.
The UT pop-up LON store will also be open daily from the 19th to the 27th of April, so head over there between 12 to 6PM to shop the limited edition UT collection and pick up super exclusive UT VIP offers that you can use in any Uniqlo store. Basically, there’s a tonne of stuff going on that you really shouldn’t miss.
The whole thing is part of a massive global takeover, which has launched pop-ups in pretty much every single one of Kanye’s favourite shopping destinations: Tokyo, Paris, Singapore, New York – you get the idea. Oh yeah, and did I mention there are 1,000 different t-shirt designs to get your hands on? Lucky the drinks are free, because chances are you’re going to have some serious difficulty only picking one.