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It’s appropriate because advertising runs through the whole conference. Every speaker is plugging their next event: Tony may be talking for hours, but he’d rather have you spend thousands of dollars to listen to him talking for days.Then the ad steps up to Oxfam levels of intensity. A chubby, bald Italian-American man comes out and starts talking about how he was abused as a child. He was a troubled adult and then he read Tony’s book and his life changed. He followed Tony everywhere, listened to him talk and made money because of him. Then he had a child but the child almost died. He starts crying. He brings out a picture of the kid.He says, just as emotionally, that Tony told him that the economy was in trouble, but that he–“like everyone except Tony”–didn’t believe it. He lost everything but he still spent thousands of pounds on going back to Tony’s seminars because Tony told him he had to make it. Now he’s got a new baby. It’s a Lear Jet. But, of course, “It isn’t just about that.” He walks off, hugs Tony, starts crying again. U2’s “Beautiful Day” blasts out. Tony exhorts everything to clap manically again.
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