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Andrew Lardinois: One day I was having my legs waxed and saw my sideburns in the mirror. I thought, These look like cowboy boots. All they need are heels etched in one side. I asked my waxer if she could turn my ’burns into boots. I knew she’d love a challenge.And that turned into, “I should sell my head as a space for advertising”?
I began seeing a barber who specialized in using straight razors from the 1800s. He knew about the designs my waxer friend had done and wanted to try. But sideburns are an itty-bitty canvas, and he wanted a bigger surface: my head. I liked this local beer shop with a rooster logo, so my barber shaved it into my head. He even shaded the rooster with hairs of different lengths. The amount of complexity was unbelievable. Tragically, I could never see it since it was on the back of my head.Did you just walk into the store with their logo shaved into your hair?
Oh yeah. There were a lot of jaws dropping and people running to get cameras. My hair has been exploited and abused on their Facebook page. Initially, I never asked for anything, but I got a lot of free beers. Businesses started approaching me after a while. I had to work out a pricing guide.How much does your head cost?
Fifty dollars a week. Some of that goes to my barber. That’s still way less than any of the ad rates in local papers. I’m a walking and talking advertisement, and I’ll promote the store, no matter what. If I’ve chosen to have it on my head, everyone knows it’s worth checking out.
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Well, I also work at a Jackson Hewitt tax kiosk inside a Walmart.Do they make you wear a suit or cover up your hair?
No. One of the awesome and freaky things about the Northwest is that everything’s accepted. I’m not about to wear my 13-inch mohawk in the tax office, but it’s a very progressive Walmart tax office.Read more from our Fashion Issue:Snoop Through the AgesDenim All DayDisasters Made in Bangladesh
