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Noisey

PWR BTTM Is America's Next Great Rock Band

Sure, there's the glitter. Yeah, there are the riffs. But on their second album 'Pageant,' the New York duo look beyond all of that.

Fuck. My. Hooooole!" Ben Hopkins craned their neck back for a celebratory howl. We were in Ricky's, a sort of wonderland for cosmetics and hair care in New York, and I'd just told the band PWR BTTM that Noisey had given us $50 to buy whatever makeup we wanted. Hopkins and bandmate Liv Bruce had been eyeing the top-shelf wigs behind the register for their balding third touring member, Cameron, but as soon as I'd explained the deal, both dispersed into the aisles.

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Bruce went straight for the aquamarine mascara, unscrewing one and swooping the candy color over their lashes. Hopkins, losing all chill whatsoever, headed for the face paint. I picked up a box of fake lashes, fascinated at how anyone could apply them to their eyeballs without making them look, well, fake. "I usually just plaster them to my cheek," Hopkins said matter-of-factly, as if I should've been doing the same all along.

An eager cashier with a blue mustache handed over green and white tubs of paint, which Hopkins swatched on their skin. It'd do. With pastel lashes, Bruce scanned the NYX lipsticks, selecting a Barbie pink tone and holding it up to my lips. That'd do, too. In the end, we hauled two mascaras, a lipstick, two face paints and a tub of glitter to the register to check out.

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