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'Game of Thrones' Convinced Thousands of Fans to Watch Ice Melt

All to reveal the premiere date for season seven—July 16, 2017.

When a TV show is boring, it's like watching paint dry. But when a TV show is as massively popular as Game of Thrones, fans will happily tune in to watch just about anything. Case and point: Thousands of people tuned into HBO's Facebook Live Thursday in anticipation for the show's season seven release date, which will be revealed once a massive block of ice has been melted from a few flame throwers.

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The show's Facebook page is asking fans to type "fire" and "dacarys" in the comments section in an attempt to melt the ice block faster. After enough comments, blasts of fire shoot at the ice. And, after enough blasts of fire, the ice will melt, and the date will finally be revealed.

The block isn't as large as the wall, but after half an hour, it had barely melted at all, so there's no knowing how long it could take. Still, the stream—which went up at 2 PM—has already gotten 1.3 million viewers to watch and type "fire" over and over while the theme song plays ominously in the background.

Although it's not clear when the season release date will finally be revealed, Liam Cunningham, who plays Davos Seaworth on the show, said recently that he thought it would be back sometime this July.

Update: Game of Thrones will be premiering on HBO on July 16, 2017. Check out the season seven announcement below. 

Follow Lincoln Michel on Twitter .