Combatting all-time low engagement
Luthra believes that to stand out, it's important to pick the brands you work with carefully if you want to establish a certain image in the industry. Photo: Natasha Luthra
Shroff likes to keep things fun and filter-free so as to make things as real as possible for her followers. Photo: Sherry Shroff
Hidden likes cover up any hidden agenda
Loka's Instagram influence has helped propel his rap career further, but he still thinks it all lies in the likes. Photo: Loka
Kapila says that to keep content culturally relevant, one should always talk about their first-hand experiences in a way that even the masses can relate to. Photo: Kusha Kapila
What does the future have in store?
Kumar shot to fame after capturing her journey across India in a colourful caravan and believes that one of the best parts about being an influencer is all the travel it involves. Photo: Ron Bezbaruah
