
Advertisement
Advertisement

Jay Moore: The idea came about in 2005 at a bachelor party in Las Vegas. That’s when we actually came up with the idea and started a website, just for a friend to test this idea out. She was successful in fundraising $5,500 (£3,280) in about four months. And then we started the full social network.How many breast implants have you helped pay for so far?
About 1,200. So that’s 2,400 boobs.Some might say that the site enables the commodification of women’s bodies – that it’s a misogynistic concept at its basic level.
I would disagree. That’s totally dismissing free will. Women sign up. Women choose to have breast augmentation and to fundraise. They have the choice to do that to their body, just like they have the choice to have an abortion. So I think [that idea is] pretty hypocritical. Often the proponents of choice – like feminists – they turn around and become hypocritical.
Advertisement
Definitely. It’s 95 percent men. There's a very small group of women donors.I joined the site and got the impression that a lot of the donors seem pretty lonely. Is that fair?
Yeah. I think some of them are genuinely lonely guys. Single guys.So what do donors actually want? What do they get out of that transaction besides naked photos and being able to cam with the girls?
It’s very different for each person. Some guys are signing up to help a friend, some guys are signing up to meet women. But the thing that keeps people on the site – we’ve had people who have been on there for several years – is that they’ve created real lasting friendships and have got something of value out of it; they’re not just throwing their money away. It’s exactly the same as being a guy out in the real world trying to meet women. They’re getting conversation, the company and friendship out of it. It’s the same as being out in a bar.

Well, yeah, obviously – they want breast implants. But you’re looking at it from a very narrow-minded standpoint. You have to spend time in the community and not look at it from surface level. I understand why you and other people see the initial level of this being creepy guys paying for women’s boobs, but it’s a whole online community that has been around for eight years. It wouldn’t survive if it was just weird. Guys can get photos of naked women on the internet for free.
Advertisement
I’m not sure. It’s not like people are getting married on the site. It’s not for us to put out personal information or any way for them to contact the girls. Most know it’s a short-term relationship. But that doesn’t explain why some people who have had their surgery are still on the site afterwards, encouraging their old donors to donate to specific women or updating a donor on their life.Some of the girls I’ve met in forums have said they have self-esteem and body image issues. Do you think your site could be perpetuating these?
It’s possible that women are doing this because of self-esteem issues. It’s not my problem to solve or deal with their personal issues. My problem is to give them a solution to getting cosmetic surgery without going into massive debt. Again, I go back to the point that they have the choice to sign up to the site or not. I’m not going to shut the site down because some people have self-esteem issues. I mean, there is help out there for people with body issues – 12-step classes, therapy. We’re providing a no debt option for women who can’t afford surgery.Finally, are you going to expand your business into crowd-funding for other types of cosmetic surgery?
Yeah, there is definitely the potential to do that. We’re doing a trial right now for people who want those other types of surgery, which they can fundraise for.
Advertisement
