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Wait For the Drop: Zac Efron's EDM Movie 'We Are Your Friends' Was the Biggest Box Office Flop Ever

Not very PLUR of you, America.

This weekend was a pretty huge bummer—a terrible music festival comedown of sorts—for Zac Efron. His new EDM-centric film We Are Your Friends opened… to a whopping $1.8 million across 2,333 theaters, putting it at number 13 at the box office. $1.8 million might be a pretty good haul for an actual DJ playing dates around the country, but for a movie of its size playing that many locations, it is officially, the worst performance of all time. The Hollywood Reporter notes that it's the lowest opening ever for a new major studio project opening in 2,000 or more theaters, not accounting for inflation. The only movies that grossed less with equally wide openings were independent films Oogieloves in the Big Balloon Adventure ($443,901) and Delgo ($511,920), as well as the rerelease of Saw on its tenth anniversary in 2014 ($650,051).


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The financial hit wasn't quite as bad as it could be considering that the studio, Warner Bros., paid a somewhat low $2 million to distribute the film in North America on behalf of Working Title Films and StudioCanal. But with such rave reviews as Noisey's own, which noted that "where the movie succeeds is in the overarching theme of creative frustration," it was a letdown. Not very PLUR of you, America. Not very PLUR at all.