It’s embarrassing that the AP got caught writing an obituary of Steve Jobs, though hardly surprising, given the state of his health and the speed of news. But more embarrassing is that Apple is reportedly pressuring potential sources not to talk. Gawker writes:Some poor AP reporter has been calling around to collect quotes from business associates for Jobs’ pre-written obituary, according to the New York Post’s Page Six. The reporting effort is said to include outreach to record label executives, with whom Jobs negotiated rights to open the iTunes Music Store. “Apple found out about it and asked everyone involved not to give any quotes, although most of those called had already refused,” a source told the gossip page, “although most of those called had already refused.” Top Apple executives are “furious,” the Post added.A reminder that you can never be too careful when curating your own operating system. Below, the start of an obituary that Bloomberg accidentally ran in 2008: