It seems like kind of a given that one of my favourite music videos of the year so far would feature weird tarot-type cards, an array of pantsuits and a cult leader. In addition, it also accompanies a slice of low-key, sultry pop from London musician Nilüfer Yanya, so I'm not sure how any millennial human could resist.
The music video for "Thanks 4 Nothing," Yanya's newest single, is grainy and surreal, starring her as a person who may or may not be a charismatic cult leader, and lots of mid-century modern furnishings. It looks fantastic, and its lack of over-the-top drama compliments the mood of the track exactly; evocative rather than in-your-face, bubbling from beneath with a sense of power and pressure.
The impeccable taste on display here is yet another reason to keep an eye on this artist as she makes her inevitable ascent – and let's face it, there probably won't be a more understatedly zeitgeist-y visual than Nilüfer Yanya draped in a red dressing gown casting a hand over some magic cards this year.
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