MyPillow CEO Mike Lindell Has Teamed Up With a White Nationalist

The MAGA-world personality’s company is now offering steep discounts to supporters of a far-right personality.
MyPillow CEO Mike Lindell greets the crowd during a "Save America" rally at Alaska Airlines Center on July 09, 2022 in Anchorage, Alaska.
MyPillow CEO Mike Lindell greets the crowd during a "Save America" rally at Alaska Airlines Center on July 09, 2022 in Anchorage, Alaska.  (Photo by Justin Sullivan/Getty Images)

MAGA-world’s favorite grifter and one of the internet’s most rabid white Christian nationalists have gone into business together. 

Vincent James Foxx, who recently downplayed slavery as “kind of like camping,” announced that MyPillow CEO Mike Lindell had given him a special code offering viewers a major discount on his products. 

The partnership between Lindell—who recently spoke at CPAC, the political convention for conservatives—and Foxx is just the latest example of how well-connected GOP figures continue to prop up and pander to fringe extremists. 


In a livestream on his website Daily Veracity last week, first reported on by Right Wing Watch, Foxx announced that Lindell had bestowed upon him a special code offering viewers a major discount on Lindell’s infamous pillows. (The code knocks $40 off Lindell’s pillows, typically priced at $69.98 each, as well as offering generous discounts on other items.) Lindell is advertising the deal with Foxx on the MyPillow website, calling it “the biggest bed sheet sale in MyPillow history.” 

“Big shoutout to Mike Lindell,” Foxx said in his livestream. “Because he has given us an opportunity to sell some pillows on, which is awesome. We get like 50 percent of whatever you get from with the [code] ‘VinceJames.”

Foxx said he recently spoke on the phone with Lindell, who proposed the partnership. “He’s like, ‘Vince, we need you to sell some MyPillows for us’,” Foxx claimed. “And I’m like, ‘Say no more, fam. Give me a code’.”  

(Lindell may now be more in need of support than ever, after he says the FBI confiscated his phone while he was at a Hardee’s drive-thru in Minnesota on Tuesday night, fueling speculation that the government's investigation into the plot to steal the 2020 election may now be focusing on one of its biggest financiers.)


Foxx claimed that he receives 50% of whatever viewers spend on one of Lindell’s pillows when they purchase one using one of his codes. “Let’s get a big o7s in the chat to Mr. white Mike Lindell, to the white man himself,” said Foxx. (“o7” is used as an emoticon for someone saluting, and has been popularized as a term of respect in gaming and on Twitch). 

Foxx, who these days goes by a shortened version of his name Vincent James, began building cachet in extremist circles when he became the “unofficial propagandist” for Rise Above Movement (RAM), a white supremacist street-fighting group, ProPublica reported in 2017. Through his media company “The Red Elephants,” Foxx put together slickly-produced videos glorifying brawls involving RAM members in Huntington Beach, California, and was later invited to shadow the group as they fought leftists in a violent clash in Berkeley. On the Berkeley video, Foxx is heard egging on RAM members to assault their political opponents, according to ProPublica, at one point yelling “Get that fucking cuck!” 

Today, Foxx has close ties to the white nationalists organization America First—whose supporters are known as “groypers”—and its leader Nick Fuentes. He also continues to stream via his channel Red Elephants, blog on his site Daily Veracity, and broadcast on Fuentes’ platform, 


He also recently relocated from California to Idaho, where a far-right insurgency into state politics is underway, and has posed for photos with Lt. Gov. Janice McGeachin, who has been scrutinized for her connections to fringe extremists and militias. Both McGeachin and Foxx spoke at this year’s AFPAC, a conference hosted by Foxx (McGeachin spoke by video). McGeachin faced calls to resign after participating in AFPAC, and once abruptly ended an interview when asked by a reporter about her relationship with Foxx. 

Like Fuentes, Foxx was able to cement inroads into mainstream politics by latching onto popular GOP grievances, in particular, the results of the 2020 election. (Lindell, for his part, claims he’s poured over $25 million of his own money to promote the false conspiracies that Trump was the real winner of the election). 

Foxx boosts his visibility by putting out extreme inflammatory statements along the lines of white Christian nationalism, evidenced by a series of clips compiled by Right Wing Watch. He’s said that he hopes the Supreme Court is on track to ban homosexuality, and in five years, “we’ll be throwing them [gay people] off of roofs.” He also has floated his desire to establish task forces for “kidnapping the children away from gay people.” 

After the Supreme Court issued their decision gutting Roe v Wade, Foxx declared “We are the Christian Taliban and we will not stop until The Handmaid's Tale is a reality, and even worse than that.” He’s also made antisemitic statements, complaining about how the “Holocaust is weaponized” to make white people ashamed of opposing immigration or “criticizing Zionist power.” He’s also referred to the impeachment of former president Donald Trump as “the Jew Coup.” 

Neither Foxx nor Lindell responded to VICE News’ request for comment.