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Jerry Greenfield: Typical day? That’s easy. I don’t really have a typical day.Ben [Cohen] and I both still work at the company. We’re employees, but we’re not involved in the management or the operations. So we kind of get to do what we want to do. We’re pretty much involved in initiatives that help support the social mission, or the environmental mission of the company, because those are the things that we’re interested in. And we also think they’re very beneficial to Ben & Jerry’s.From the looks of the Activism page at your website, I imagine you and Ben stay pretty busy. And I see there’s a dedicated Occupy page. How did you first hear about the movement?
I actually first heard about Occupy from my son, Tyrone, who’d been at Zuccotti Park since day one. I got a message from him a few days in asking about getting some ice cream for the people in the park. And I thought, well, that’s interesting.So I was able to arrange to get ice cream for folks. At the time there weren’t that many people in the park. This was probably a couple days into week two. There were probably about 250 people. So it was very early on. And I was able to get some ice cream there. That was my introduction.Read the rest over at Motherboard.VICE.com.
