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Alec Dudson: It’s very much my experiences that led me into the whole concept. I spent 2012 interning with magazines—first with Domus, an architecture and design magazine based in Milan. I did a couple months there, and then I was with Boat magazine, which is based in London. It was toward the end of my time with Boat that the reality of my situation really started to hit home. And that made me consider the larger game I played. I had a really great time with the internships that I had, but the fact remained that a year and a lot of unpaid work later, I was nowhere near my ideal magazine job.
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It has sort of a two-pronged purpose. First of all, it’ll act as a showcase for some really precocious talent. I want to provide a means of getting their work out there and putting that in the limelight.The second side to it is to try and initiate a frank and, for me, important debate about the current state of intern culture. It’s intrinsically important that interns have a voice and they’re allowed to express their opinions and their experiences. One thing I’m mindful of avoiding is a publication that is just a set of tales of interns who feel like they’ve been mistreated. That alone is not a debate, it’s just a soapbox. So there’ll be pieces from people—big names in the industry—who are looking back on their time as interns.I’ve got a couple of articles in the pipeline where we’ve got the person in the senior position giving the internship and the intern both looking back on that shared experience. For it to be a meaningful and worthwhile debate, each side has to have their opportunity to state their case, if you will. Then, not only will it be a resource for people getting into the industry, but also a means for helping those in industry reflect on the situation they’re proliferating. One of the first arguments that arises whenever anyone brings up unpaid internships is that you’re creating a scenario where not everyone can afford to work for free—certainly when the really desirable positions are in cities like New York or London that aren’t cheap cities to live in.
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Creativity is not a birthright—[it shouldn’t be the case that] just because your family is well-off, you’re allowed to be creative. If you are creative and you’ve got a real talent for it, class structures shouldn’t be holding you back. I don’t understand how those situations are doing anyone any good, apart from the cheap labor aspect, which is morally wrong.While I have to remain impartial, to a degree, due to the way that the magazine’s set up, it’s probably clear that I’m not wild about the idea of people not getting paid for internships. I can’t plant my flag too firmly on any one side, because it’s not a fair debate if everything is tinged with my personal opinion.Starting a print magazine is pretty risky these days, not to mention way more expensive than just setting up a blog. Are you worried about the magazine’s prospects?
The biggest mistake you can make with a new independent magazine is aiming too high. I mean, Boat is on their fifth issue now, I think, and only now are they getting to the point where they can know how many copies they can print and sell.As much as possible, I’ve done all the work. The other week, I had to coerce a friend into helping me make a wooden display stand, rather than going somewhere where it would cost me $100 to get one made. By running a relatively tight ship and not trying to take on extra staff when they’re not really required, I’m in a situation where, as long as I don’t try to grow too aggressively, I think it’ll work out. At least the people who have contributed have already been paid, and the person picking up the slack is me. So in that respect, I think it’s a moral way of doing it.
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