Queues at My Slice Fest, a pizza music festival held a Wembley Park, North London. All photos by the author.
The first clue that this wasn't quite going to be the urban pizza utopia the crowd had hoped for was the venue. "Wembley Park" gives the impression of an open, grassy space, close to the world-famous football stadium. (Perhaps there would be bunting? Bunting's always at nice food festivals, isn't it?) In reality, My Slice Fest is being held in the car park in the shadow of the iconic white arch, alongside some retail giants. A few empty fairground rides pepper the outskirts of the fest, organised by people unable to comprehend that the last thing anyone wants after stuffing their faces with pizza is to be catapulted into the air with the same G-force as a fighter jet.
A glitter bearded pizza fan.
A group of My Slice Fest attendees.
George, Brandon, and Zoe. Reena and Maya.
Andre Sidorov (left) and a fellow competitor take part in the festival's pizza-eating competition.
One pizza-eating competitor removes his shirt.
Sidorov, winner of the pizza eating competition
The My Slice Fest stage, playing host to DJ Luck and MC Neat, as well as a member of Little Mix.
As the oblivious social media manager continues to tweet: "Cheers to a great festival! It was amazing!" the online onslaught takes over. "An absolute fucking shambles of an event," writes one festival goer. "A total shitshow." "A day of disappointment…I didn't even get any pizza," tweets another devvoed pizza fan, while numerous people take to the Facebook page to demand a refund.WATCH: The Pizza Show
The shirtless pizza-eating contestant, now fully clothed and feeling sick.