There were wigs of all qualities at NYCC this year, from the "shake and go" Halloween costume variety that Cowsill so despises ("Kill it. Kill it with fire," read one slide of Cowsill's powerpoint presentation), to Hero Hair's custom creations, which were worn by multiple audience members. For the serious cosplayer, investing in a custom wig is probably a good idea—the hair really can transport a look into another dimension of realness. And Cowsill's passion is understandable: He is wig obsessed, and has traced wigs' origins back to ancient Egypt, where he once went on an archaeological dig. To Cowsill, wigs are a sacred tradition that deserve respect from those who don them to transform their identity. "You are the literal custodians in the vanguard of the new wig reality," Cowsill illuminated.
As Cowsill spoke, Erin Kennedy Lunsford, the head wig designer and fabricator and founder of Hero Hair, sat next to him, teasing out his wig—a "screen accurate" Wolverine rug. It did look fabulous. One woman stood before the room to attest that Hero Hair means everything to her—she cried when she first put her custom wig on and truly became the character she idolizes. While the cosplayers wearing luxury wigs seemed thrilled by their high quality hair, there were many synthetic, shake-and-go, hard front wigs on cosplayers' heads last weekend as well. Like their custom hair colleagues, these cosplayers all looked happy, unaware their cheap hair was troubling others. Though he is passionate about custom hair, Cowsill assured the audience that any quality of cosplay is beautiful, describing the effort it takes as "herculean."
You are the literal custodians in the vanguard of the new wig reality.