H&M has apologised overnight for using a track by Melbourne producer Harvey Sutherland in an ad without permission or attribution.
“We apologise and have now removed content featuring the music from all our social media,” H&M spokesperson Liz Cave told VICE. “We are also in direct contact with the artist.”
However, the Swedish fashion giant didn’t offer any explanation for how Sutherland’s song came to be used in the video. Or why its social media team repeatedly told its 24 million Instagram fans that “Bamboo” was an original track.
“We’re very sorry. This song does not have a name,” H&M told comments who were asking what the track was called. “It was specifically produced for us to use in this add (sic). We’re really glad you like it and hope you understand. Have a nice day.”
“Excuse me, this is my song you’re using without approval, licence or credit,” Sutherland shot back in the comments. “Please DM immediately.”
According to the ABC, H&M picked the wrong Melbourne producer to rip a track from. "Katz is not just a successful independent musician. According to LinkedIn, he's also a lawyer with the Melbourne firm Studio Legal, which specialises in intellectual property, media, commercial, technology and entertainment law."
Last month, the Weeknd cut ties with H&M over an advertisement featuring a young black boy wearing a hoodie with “Coolest Monkey in the Jungle” written on the front.
"Woke up this morning shocked and embarrassed by this photo," the musician, born Abel Tesfaye tweeted. "I’m deeply offended and will not be working with @hm anymore…"
VICE has reached out to Sutherland for comment.