Natural Cycles screenshots in the US iTunes app store
Bottom of the Natural Cycles description in the US iTunes app store
Today there is a big trend for women to move away from hormonal contraception, and Natural Cycles can provide a helpful option for these women. We therefore expect, in fact, overall to decrease the unwanted pregnancy rates because we’re increasing contraceptive choice, and see that many of our users are women who have not used any type of contraception before.
Regarding the marketing of the app in the United States, the company says that "in its marketing communications including its website it makes it clear that the app in intended for fertility monitoring in the US and as a contraceptive in the EU."Read This Next: Are Vasectomies the New Condom?We’d like to reassure the medical community and the public that Natural Cycles is an effective, clinically proven, form of contraception, which hundreds of thousands of women worldwide trust as their birth control to prevent or plan a pregnancy. Our goal is to increase contraceptive choice so that all women find a suitable method of contraception.