Dear World, Happy Air Max Day

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Dear World, Happy Air Max Day

We had a think about some of the youth cultures the iconic trainers have played a part in, then recreated the best ones with models and a camera.
March 26, 2015, 1:07pm

Today is Nike Air Max Day, which is exciting, because Air Max are great and very much deserve their own day. To celebrate the occasion, we had a think over some of the most iconic youth cultures the trainers have played a part in – shuffling, drum n bass, gabber, le périphériques and the Milan club scene, to be specific – then recreated them using models and a camera. This is that

LONDON - SHUFFLING

PHOTOGRAPHY: ALEX DE MORA
CREATIVE DIRECTION AND STYLING: KYLIE GRIFFITHS

Hair: Johnnie Biles, using Moroccan Oil
Hair assistant: Kumiko
Make-up: Lucy Wearing, using Mac Cosmetics
Make-up assistants: Lydia Harding and Celia Evans
Stylist's assistants: Ellie Parker, Sian Wilkinson and Thomas Ramshaw
Production assistant: Tabitha Martin
Models: Perri, Rhimes, Anna-Marie, Poppy, Romane, Roberto, Anna and Amy at Anti Agency; Michael at AMCK; Matthew, Callum, Celso, Samantha, Farida, Federico

BERLIN - DRUM N BASS

ROTTERDAM - GABBER

PARIS - LE PÉRIPHÉRIQUES

MILAN - THE CLUB SCENE