The MOBOs are trying something new this year, by trickling their nominations out via social media and roping a few luminaries in to help. So far, we've had Mayor of London Sadiq Khan kicking things off by announcing the Best Male Act category on Twitter, and, more importantly, soul singer Jill Scott, announcing the Best R&B/Soul Act category in what is likely the best video you will see this year, or indeed ever:
Firstly: the showmanship here is second to none. One moment you are looking at a green background, the next Ms Scott reveals herself, fedora-clad and loving it: "Hi." This is, evidently, not Jill's first rodeo, and she is here to give the best nominations announcement she possibly can. She's quite obviously a pro, as we see from the _X Factor_-esque pause after she says "The nominees for the Best R&B/Soul Act for the 2017 MOBO Awards aaaarrrre," as a result of which I am going to need her to be put on every major UK TV channel from now on.
In fact, in an ideal world, the MOBO nominations roll-out would just take it back to basics and make an event of it, with Jill in full evening dress hosting in front of a red velvet curtain, variety-performance style, singing the nominees backed by a full band (with brass section), with categories punctuated by light audience banter. Social media-based nominations roll out is cool and all, but The Jill Show would be better.
Anyway, because MOBO won't be taking my suggestion on board for this year at least, the nominations will continue coming out via social media. Here are the nominees for the categories that have been announced so far; we'll update this post as they come in:
Best Male Act
Best R&B/Soul Act
Best Jazz Act
Best Gospel Act
Volney Morgan and New-Ye
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